Christmas appeal

Supporting children and young people through the cost of living crisis

In response to the challenging circumstances facing parents and families this winter, PlayBoard, the lead organisation for the development of children and young people’s play, has reached out to local organisations for donations to their Christmas appeal.

Asda Belfast Shore Road was first to answer the call, donating Christmas toys and presents. PlayBoard matched this donation to Asda’s local Sure Start which offers support to parents with young children, based on the Shankill Road.

Discussing PlayBoard’s Christmas appeal, Alan Herron, Chief Executive said, “This is the first in a series of initiatives being undertaken by PlayBoard in response to the cost of living crisis. We are delighted that Asda Belfast Shore Road responded to our appeal and contributed toys and treats for local children. I would like to extend our thanks to Robyn and the team at Asda for these wonderful donations to Sure Start. We know what a huge difference they will make this Christmas.

“As the cost of living crisis looks set to continue over the coming months, PlayBoard will continue to support local groups, children, and young people through what is likely to be a very challenging time for many. We recently shared a new resource which focuses on ‘free and found’ play and availing of opportunities already present in our homes, settings, and communities.

“Play does not need to be expensive to be beneficial and enjoyed by children, and we hope our practical ideas and activities encourage and reassure parents and others of the contribution they are making to their children’s health and development.”

Robyn McConnell, Community Champion at Asda Shore Road said, “We were very happy when PlayBoard approached us to ask for donations to help a local family support charity. I have a personal connection with Sure Start and I know how important this charity is for children’s growth and development.

“Through my role as Community Champion, donating toys, books, and goodies is a great way to help families at Christmas time, and develop a strong relationship with a local charity in our community.”

Accepting the donation, Irene Cooke, Project Coordinator at Shankill Road Sure Start said, “I would like to say a big thank you to Asda for the lovely gifts and to PlayBoard for facilitating our meeting. Parents put so much extra pressure on themselves at Christmas time, so these donations will go far in helping our families at what can be a tough time of year for so many.”

Read PlayBoard’s new resource, Play during times of hardship at and follow on social media for low-cost play ideas. #12PlaydaysOfChristmas 

Last updated 1 month 3 weeks ago