UpCity Feature

Ciaran Connolly, ProfileTree Founder, Weighs In On UpCity Feature - Should Small Businesses Use Personal Branding?

The Founder of ProfileTree Web Design and Digital Marketing, Ciaran Connolly, recently shared his insight into personal branding for small businesses.

Ciaran Connolly, Founder of ProfileTree Web Design and Digital Marketing, has recently weighed in on an UpCity article on whether or not small businesses should use personal branding. 

This contribution was part of an UpCity survey, which featured insights from industry experts into how they are leveraging personal branding to boost brand visibility and loyalty.

In response to,

Are There Any Potential Downsides To Using Personal Branding In A Small Business Marketing Strategy?

Ciaran had this to say,


This insight highlights that whilst personal branding is a potent marketing tool, it's not a quick fix and requires a strategic, long-term approach to see the tangible benefits. This delayed gratification is a major challenge in the appeal of adopting personal branding as a marketing strategy for small businesses.

For the full insight, we encourage you to check out the full article by David J. Brin, which explores the benefits of personal branding and some tips that small businesses can take advantage of.  


UpCity is a B2B marketplace and review platform that helps businesses find the right service providers for their needs. It offers a variety of features and is primarily  designed to assist businesses in navigating the complex and rapidly evolving world of marketing.

One of the unique features of UpCity is its commitment to building trust and transparency. It serves as a critical resource in the digital marketing industry, offering businesses a trustworthy and transparent way to connect with credible B2B service providers.


ProfileTree is a leading Web Design and Digital Marketing agency based in Belfast. They help local businesses throughout the U.K. and Ireland develop and maintain a digital presence that generates online success. 

Web Design and Website Development Agency - ProfileTree


Last updated 5 months 3 weeks ago