Communications and Marketing Officer

Responsibilities and personal duties will include:

1. Assist with the development and delivery of a Marketing and Communications Strategy for ESP, including subsidiary companies
2. Work in partnership with ESP, subsidiary companies and external agencies including graphic design, web, photography and PR, to create and coordinate compelling and engaging online/offline marketing activity all year round
3. Deliver integrated multi-channel marketing campaigns in line with ESP’s strategic objectives, maximising effectiveness through partnerships and collaboration, audience insights, media planning, execution and evaluation
4. Develop and manage creative content on ESP websites to ensure they are engaging platforms and useful resources for consumers and wider east Belfast stakeholders
5. Work alongside ESP and subsidiary companies on the effective design, management and development of all group websites to ensure connectivity and consistency of messaging
6. Implement pro-active Search Engine Optimisation to maximise the profile of ESP websites
7. Develop and manage ESP’s E-Commerce and Online Ticketing platforms
8. Manage ESP’s social media activity to foster vibrant online communities, deliver innovative digital campaigns and ensure that ‘social’ is integrated into all aspects of ESP communications moving forward
9. Ensure profile of ‘EastSide’ is maximised on all third-party websites such as Discover Ireland, DiscoverNI and Visit Belfast and constantly review
10. Manage appropriate acquisition and segmentation of audiences to ensure effective dissemination of digital content through ESP’s eCRM channels
11. Lead on planning, creation and delivery of inspiring and engaging content aligned to key trigger points throughout the year
12. Raise the profile and maximise the cross-sectoral influence of ESP
13. Work alongside ESP and subsidiary companies on the creation, design and print of promotional literature such as posters, flyers, brochures and trail maps
14. Maximise the profile of ESP and its subsidiary companies