Build Your Brand for Less than a Penny with PR - Free Workshop

Build Your Brand for Less than a Penny with PR

If people don’t know your business exists, they’ll never buy from you!

In less than 60 minutes, Alan Duncan Managing Director of Select PR, will teach you how to start building your brand, establishing trust and attracting paying customers through effective PR.

The session will provide practical steps to developing a PR strategy, explain how and when to use different media and advise participants on measuring its effectiveness.

This class is a must for any small business hungry to win more business.

About Alan Duncan

Over the last 10 years Alan has helped countless businesses across the UK and Ireland build the trust and loyalty of their customers that has allowed their companies to grow. In 2011, having worked for leading agencies in London and Dublin, he launched Select PR, a business-to-business agency committed to telling the amazing stories of small businesses, rocketing their brand awareness and helping them expand, through effective PR.   

Workshop contents

• An intro to PR – what it is; you’re probably already doing it; why it’s important
• The media landscape – A quick overview of the media – print, online, broadcast, social; do’s and don’ts of media relations
• PR Tools – a quick overview of some of the most popular tools used by PR
• Developing a Strategy – Identifying goals and objectives; creating points of difference; selecting the best tools; implementing your campaign; measuring success
• The Case for Integration – Explaining how one element of a campaign can be repurposed to fit another medium in order to maximise your company’s efforts
• Class Examples – taking examples of attendees’ businesses and how a campaign can be developed
• Q&A