Head of Marketing & Communications
This exciting post provides an excellent opportunity for someone who possesses the passion and commitment to work in a progressive organisation and help us achieve our vision – a world where everyone can love later life.
Salary: £39,458 - £41,475
Hours of Work: 35 hours per week
The person in this role is a key influencer and an experienced marketer who will create and deliver a fully integrated and impactful Marketing and Communications strategy for Age NI’s Charity, Trading & Enterprise Divisions. (S)he will be a pivotal brand guardian and influencer within a leading organisation who will position Age NI as an authoritative commentator on older people’s issues and the ‘go to’ place for anyone needing advice and information on, services & products to support independence in later life.
Age NI is delighted to invite applications for the following permanent vacancy in the Belfast area. This exciting post provides an excellent opportunity for someone who possesses the passion and commitment to work in a progressive organisation and help us achieve our vision – a world where everyone can love later life.
The main responsibilities of the role are:
Integrated Marketing Planning:
Using insight & research provide robust, solution focused support to Age NI Teams to devise and deliver integrated and creative marketing strategies, propositions, products and campaigns to support Age NI’s KPIs around awareness, engagement and relevance.
Ensure the right culture, skills, knowledge; experience and training are in place to deliver our brand and marketing strategy.
- Departmental Management:
Manage the Communications and Digital Team.
Identify appropriate departmental resource.
Develop, deliver and monitor departmental operational plan, business continuity plan and risk register.
Provide regular reports on KPIs.
Manage the day-to-day creative and media relationships to ensure delivery of media plans and marketing collateral on time and on budget.
Ensure adherence to all Age NI policies and procedures
- Brand Guardianship:
Protect the Age NI brand and ensure all divisions and agencies have correct knowledge to uphold it.
Increase and measure awareness of Age NI’s work through the delivery of compelling content across appropriate external, internal and digital channels to key audiences.
- Public Relations:
Act as a spokesperson for Age NI at events and on regional and local media; manage PR opportunities through professional, timely and accurate content.
Drive growth in digital and social media and optimise existing and new platforms.
Maintain CRM database in accordance with Data Protection Act requirements.
Ensure all staff adhere to Age NI’s digital and social media policies and guidelines.
- Stakeholder Engagement:
Manage effective stakeholder relationships across NI, inclusive of older people, age sector groups, funders, statutory bodies, corporates and the Age UK network.
- Corporate Sponsorship:
Develop and manage corporate partnership strategies and sponsorship programmes aligned to the Age NI brand.
- Event Management:
Support / Co-ordinate event management.
- Research & Development:
Devise and commission brand & customer research where appropriate and develop plan to implement findings.
Applicants must meet the following essential criteria:
- Experience of integrated marketing planning to include: developing integrated marketing and communications strategies; managing PR, editorial, print, design and of running campaigns ‘through the line’ (i.e. Radio, Press, TV, POS, online etc);preparation, monitoring and control of annual budgets
- Digital: Delivering campaigns in (multiple) digital channels, strong knowledge in at least one digital channel an advantage
- Public Speaking: Presenting at Senior Management / Director level and on National Broadcast Media with a track record of successfully influencing and gaining the respect of peers at that level
- Third level qualification and an accredited qualification in a relevant discipline e.g. Communications, PR, Marketing or equivalent
- Full current driving licence and access to a car for business purposes or access to a form of transport to meet the travel requirements of the post
Age NI reserve the right to enhance the essential criteria to facilitate shortlisting.
Closing date for completed applications is Tuesday 22 June 2021 at 12 noon.
Age NI is committed to recruiting fairly. An application form enables us to assess applicants consistently against the criteria for the role and for that reason we cannot accept CVs.
Age NI is committed to providing equal opportunities to everyone.
People & Development Adviser
3 Lower Crescent
Age NI Head Office
3 Lower Crescent