Communications Officer (CO-05-21)

MAIN DUTIES

• Proactively develop and implement LCNI’s communications and marketing strategy and plan and monitor, evaluate and report on all aspects of this activity;

• Proactively plan, produce and disseminate LCNI communications that builds awareness of and support for LCNI’s strategic priorities, including through high quality communications, information, external affairs and marketing activities that supports generalist advisers, informs policy and public debate and enables the general public to understand their rights and entitlements;

• Proactively support and advise the senior team, Board and wider staff team in the area of communications, marketing and engagement activities;

• Maintain good awareness of developments relating to the LCNI’s areas of work and objectives and provide advice to the senior team and colleagues on all aspects of communications and marketing;

• Develop and manage media relations and act as contact point for media queries; provide effective and timely media and public relations advice and support to the organisation as required and author high quality and timely copy for media and undertake such media work as required to support the Law Centre NI’s objectives;

• Complete periodic stakeholder mapping to ensure that information, communications and marketing activities are appropriately targeted;

• Develop, maintain and update LCNI’s website, with responsibility for content;

• Lead responsible owner of LCNI’s social media profile;

• Produce the LCNI’s annual impact report and other documents, as required;

• Work with colleagues and other stakeholders to effectively organise, co-ordinate, communicate and market LCNI events;

• Identify opportunities for income generation, agree targets and implement, as appropriate and identify and maximise organisational development opportunities;

• Monitor and undertake statistical analysis of information, communications and marketing activity and report on communications and marketing activity, including to LCNI management team.

OTHER DUTIES

• Represent the LCNI to external stakeholders and organisations as required;

• Act as an ambassador for LCNI, upholding its public image in all its information and communications activity;

• Be available to work outside standard business hours on occasion in order to meet the demands of the role;

• Undertake such other duties as may be required from time to time.

PROFESSIONAL DEVELOPMENT

• Agree individual objectives and set priorities in accordance with those objectives;

• Identify own training and professional development needs in consultation with the Line Manager and source appropriate support;

• Build stakeholder confidence in LCNI information and communications activities through high standards of personal and professional accountability.

*Note: this Role Description will be subject to review from time to time in line with the changing needs of the organisation.