SuperValu Fundraising Keeps Big Bus Wheels Turning

Joe Braden
9 September 2010 - 10:32am
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Tagged as:

• Health and wellbeing

Action Cancer patron Nuala McKeever, right, joins SuperValu Marketing Manager Briege McGinty, centre, and Kerry McCrea.

Independent SuperValu stores across Northern Ireland are preparing for seven days of fundraising in aid of their community partner Action Cancer, which will mark the fourth anniversary of the local charity’s Big Bus mobile service.

As part of the annual fundraising week SuperValu customers will be asked to donate loose change in a fundraising drive to keep the state-of-the-art mobile cancer screening and health promotion unit on the road. The challenge raised an amazing £17,000 last September.

The Action Cancer Big Bus was launched in 2006 by Gloria Hunniford, whose daughter Caron Keating died from breast cancer and over the past four years SuperValu has donated almost £900,000 to the service.  

Almost 20,000 people have used early detection, cancer prevention and support services housed on the unit, at over 750 locations, including local companies and community groups.

In-store posters and staff T-shirts emblazoned with the slogan ‘Your Change Can Help Save Lives’ will be used to highlight the fundraising event which runs for a week from Saturday September 25.

SuperValu Marketing Manager Briege McGinty commented; “SuperValu is extremely proud to support Action Cancer’s Big Bus and as we approach our tenth year of partnership with the charity the commitment of local SuperValu stores to the mobile is undiminished.

“For one week we’ll be asking every single customer shopping at SuperValu to donate their loose change. Individually they may be small amounts, but enough coins will make a big difference to important Action Cancer services by keeping the wheels of the Big Bus turning.”

As part of an award-winning partnership between Action Cancer and SuperValu, which has been in place since 2001, SuperValu stores host Big Bus visits and raise funds throughout the year to fund the life-saving service.

Action Cancer Corporate Fundraising Officer, Kerry McCrea added; “The Action Cancer Big Bus is now an established community health resource, providing life-saving screening and cancer prevention services. Fundraising by SuperValu staff and customers is crucial, because it helps keep the Big Bus on the road and means Action Cancer can continue to save lives and support people affected by cancer. We would encourage everyone who visits a SuperValu store during the fundraising week to donate their change to the appeal.”