Leah Snaps Up Top Prize with Stand-Out ‘Wellies To Work’

The social media initiative urged the public to wear their wellies to work and upload photographs and selfies of themselves with the hashtag #WelliesToWork to raise awareness of the important services Rural Support offers across Northern Ireland, including a dedicated helpline for the farming community.  

Mash Direct Technical Manager Leah put her creative boot forward on Wellies to Work Day, tweeting a snap which stood out from the record number of entries due to the personalised design on her wellington boots.

Launched with CSR partner, local wind energy company, Simple Power, Wellies To Work Day 2016 surpassed the success of the previous year, reaching thousands of twitter users across Northern Ireland with the Ulster Farmers’ Union on board as an additional key supporter.

Simple Power Chief Executive Philip Rainey presented Mash Direct with a pair of designer wellies this week at their Belfast offices, commenting, “We are delighted to reward Leah for her creative efforts in the second Wellies to Work Day and we are extremely grateful to everyone that got involved. After three years of CSR partnership, it’s a great privilege to work with Rural Support on important campaigns that raise awareness of the charity and ‘Wellies to Work Day’ is no exception. It’s a fun campaign but it has a very important message behind it.” 

Rural Support Chief Executive, Jude McCann expressed his gratitude to all those who took part: “We are truly delighted with the success of the second Wellies To Work Day and would like to extend our thanks to everyone that contributed and of course to Leah, our deserving winner. We hope this campaign has made the people of Northern Ireland aware of the work we do and support we provide, especially during tough times for the rural community. We would urge anyone who is in need of support to contact our dedicated helpline on 0845 606 7 607 and to speak to our highly experienced staff and volunteers.”

Since 2002, Rural Support has been helping farming and rural families across Northern Ireland on a wide range of issues, from physical and mental health, farming paperwork and financial issues. The charity provides support for the rural community through a helpline offering listening and signposting service.

Simple Power works in partnership with farmers across Northern Ireland and is committed to an on-going partnership with the local charity, providing financial support alongside awareness-raising and fundraising activities.