Individual Giving in Northern Ireland 2014
NICVA’s latest research into charitable giving in Northern Ireland examines change in the percentage of individuals that donate, donation by age, the causes donated to, fundraising techniques, methods of donation and legacy giving.
The research suggests that the economic downturn has had an impact on public donation to charitable causes. Overall the number of people in Northern Ireland claiming to give to charity has decreased significantly from 73% in 2013 to 56% in 2014.
Key findings include:
- The proportion of individuals aged between 55-64 has decreased by 20 percentage points while those aged between 25-34 years olds decreased by 17 percentage points.
- Women continue to be more like to make a donation as are those over the age of 35.
- 95% of individuals have no plans to make a legacy pledge, two thirds of which stated that nothing could encourage them to make a legacy pledge.
This is the second stage in this research which specifically examined changes in the percentage of individuals that donate, donation by gender and age, the causes donated to, fundraising techniques, methods of donation and legacy giving.
The next stage of the research will take place in April 2015. NICVA would welcome any suggestions with regard to what else should be included in this research and we are keen to hear about other research into giving in the sector. To make suggestions please contact Andrea Thornbury at [email protected].
Read the full findings on the NICVA website.
