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Exclusive research from Intangible Business reveals the 100 most valuable charity brands in the UK.
Intangible Business
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Banishing the myth that good causes alone are sufficient to compete for the consumer pound is proving difficult. Charities need to recognise the power of brands in today's competitive environment and invest in their own brands accordingly. Consumer decision-making is no different whether choosing which brands of chocolate, car or watch to buy or which charity to support. The process is the same. This report helps to show the relative weight of charity brands in financial terms - a key measure of their effectiveness.
The UKs Most Valuable Charity Brands 2006 (1.7mb pdf)
Published by Intangible Business
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Northern Ireland Council for Voluntary Action is registered as a company limited by guarantee in Northern Ireland (No 1792) and is registered as a charity for tax purposes with the Inland Revenue