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The TV advertisement is just one media element of a month long social marketing campaign Rethink is mounting to raise awareness of mental illness and to challenge public attitudes to mental illness and people affected by mental illness.
1 in 4 people will experience a mental health problem at some time.
In Northern Ireland 52% of Rethink service users and carers identified the stigma that surrounds mental illness as the biggest obstacle they face when dealing with the illness.
Stigma damages people’s lives. It has very real human, social and economic costs. Stigma can prevent people seeking help when they need it. It can delay treatment and it can affect recovery. Stigma stops people with ability getting the jobs they are qualified to do and it can bar mental health service users from playing an active role in their community.
You can view the advert below
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Northern Ireland Council for Voluntary Action is registered as a company limited by guarantee in Northern Ireland (No 1792) and is registered as a charity for tax purposes with the Inland Revenue