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Latest survey from nfp Synergy shows that public trust in charities has fallen from 51% to 42%.
Public trust in charities slumped by nine percentage points, from 51% to 42%, between Sept 2006 and July 2007, according to the latest nfp Synergy survey.
The not for profit think tank and research consultancy surveyed almost 1,200 16+ year olds in Britain, asking which institutions they trust most. It also asked which factors most affect their ability to trust British charities.
People in Northern Ireland were not included in the survey.
The new figures show charities (42%) lagging well behind the Armed Forces (75%) and also behind the Police (55%), NHS (51%), Scouts & Guides (50%) and Schools (46%) in terms of public confidence.
It is little consolation that some institutions suffered an even worse decline in public confidence. the BBC is down from 55% to 38% and the banks from 41% to 26% (and that’s before Northern Rock).
People from lower social grades are much less likely to trust charities (30%) than people from higher social classes (53%) and women are slightly more trusting than men. Confidence in charities broadly dips with an increase in age, from 47% among 16-24 year olds to 35% in the 55-64 age bracket.
Joe Saxton from nfpSynergy said:
These latest figures may well set nerves twitching throughout the sector. Only two in five British adults claim they trust our charities. Just nine months earlier, the majority said they did.
The sector cannot be ostrich-like and pretend the situation will improve on its own. We need to manage the reputation and image of charities and the sector proactively, backed by a clear communications strategy.”
Click here for more information:
www.nfpsynergy.net/whatwedo-monitors/awareness
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