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This new book draws on the very best of professional experience and the most recent academic research to give readers a uniquely powerful combination of theory and practice. Highly critical, it covers all of the core concepts and offers practical solutions in key areas such as strategic planning.
Author(s): Sargeant, Adrian and Jay, Elaine
Published: 29 Jan 2008
Format: Book
ISBN: 0415317029
ClassMark: 3.5
Cost: £29.99
Location: NICVA
This text is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The authors offer key analysis of the critical issues of fundraising as well as tools for the practical side of planning fundraising campaigns. Topics covered include:- Individual giving Trusts and foundations Corporate fundraising Direct marketing Community marketing Campaign Integration The text includes examples and cases from both the UK and the US, bringing the theory to life. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society. In addition, the text works through the planning stages of fundraising to give readers a rounded understanding of fundraising management. A truly groundbreaking new text in this area, Fundraising Management is essential reading for students of fundraising and nonprofit professionals alike.
Paperback: 336 pages
Publisher: Routledge; New Ed edition (19 Feb 2004)
Language English
ISBN-10: 0415317029
ISBN-13: 978-0415317023
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