Head of Consumer Marketing (Maternity Cover)

National Museums Northern Ireland

10 Oct 2008

Human Resources Department

hr@nmni.com

028 9042 8428

http://www.uftm.org.uk

The Head of Consumer Marketing will have the ability to develop and deliver marketing plans within a services environment and have excellent networking skills. This requires an understanding of the importance of a fully integrated marketing strategy as a fundamental part of the marketing plan. The role will require excellent interpersonal and social skills, oral and written presentation skills, as well as the ability to relate to a wide variety of people with different interests and needs.

The current scope of the Consumer Marketing activity includes:

• The Ulster Museum
• The Ulster Folk & Transport Museum.
• The Ulster American Folk Park.
• Armagh County Museum.
• Other consumer marketing activities.

Essential Criteria for the role is as follows

• A relevant degree, holding or working towards a qualification awarded by the Chartered Institute of Marketing (CIM) and 3 years management experience of consumer marketing gained ideally within a services environment.
• OR
• 5 years management experience of consumer marketing gained within a services environment.
• Experience at a senior level in a marketing role involving the management of marketing
• communications, sales promotions activities, new product development and market analysis.
• Experience of successfully delivering best contemporary practice in marketing and communications.
• Experience of developing and implementing full-mix marketing strategies.
• Excellent interpersonal skills, including the ability to negotiate successfully whilst maintaining a collaborative, cooperative approach.
• Proven ability in relation to maximising business potential of an organisation or activity through the development of new or existing services.
• Previous experience of applying creative and entrepreneurial thinking to marketing practice.
• Previous experience of analysing marketing activity and developing and communicating a Strategic plan through to Senior Management or Board Level.
• Experience of compiling and managing a budget for a Marketing Department to include payroll and non-payroll elements and with responsibility for cost centre management.
• Experience of using websites to support marketing and communications activities.

For an application pack and further details please contact the Human Resources Department via email on hr@nmni.com or ring on 028 9042 8428