Sponsorship in Sport

Thursday 27 September 2007

Thursday 27 September 2007

6.30pm

9.15pm

Belfast Activity Centre- Barnett’s Stable Yard- Barnett Demesne- Malone Road- Belfast

from £5

Conference

Whether you are involved in sport; professionally or voluntary, as a governing body or a club, or even as a potential sponsor, the evening aims to provide an insight into sports sponsorship and offer constructive and practical advice for your sport. It will also provide an opportunity for sport to come together and focus on common issues which affect sport today.

• 18.30 Registration, Nibbles & Refreshments
• 19.00 Ken Nixon, Introduction and Key Objectives
• 19.15 Jim Kelly, Theme: Outside the Box
• 19.45 Mike Reynolds, Ex-Chief Executive, SportsMatch - Theme: Attracting Commercial Sponsorship - the Sportsmatch Experience
• 20.15 Geoff Wilson - Theme: From Sponsorship to Partnership
• 20.45 Q& A with Expert Panel Inclusion from:
• 21.15 Conclusion of Event

GUEST SPEAKERS

JIM KELLY

Before moving into the marketing arena for AIB Jim had extensive retail banking experience with the bank. In 1990 he was responsible for the setting up of a decentralised marketing function for AIB in their southern region.

MIKE REYNOLDS

A thirty year career in communications, marketing and sponsorship culminated in the position of Public Affairs Director of the Courage Brewing Group where Mike had responsibility for ten years for all corporate, brand and internal communications. This also included the management of the largest sponsorship portfolio in UK sport - embracing football, cricket, racing, snooker, golf, Formula One, rugby league and rugby union - in the name of brands such as Courage, Fosters and John Smiths.

GEOFF WILSON

Geoff is currently Head of Marketing and Communications at the Irish Football Association. Previously he worked with BT Northern Ireland gaining experience across all aspects of Marketing from market research, e-Marketing, campaign development to TV production. His current role involves building the IFA brand, merchandising, sponsorship, & public relations. In this role he has managed to secure some of the largest sponsorship deals in the history of the IFA.

PAUL ROTHWELL

Paul is Managing Director of Vi Sport, Belfast and also a Director of several other local companies including Andrews Milling and United Feeds. He was Chief Executive of Ormeau Bakery for 10 years, from the early 90’s.

RICHARD JOHNSON

Richard’s real contribution to sport, and particularly cricket, is found behind the closed doors of committee rooms where his organisational skills are much sought after and freely given and it was no surprise when he was named Volunteer of the Year by the European Cricket Council.

If you wish to attend, or require further information please contact Lyne Greenwood on:

Tel: 028 9038 3825

email: lynegreenwood@nisf.net

The event will be at Belfast Activity Centre & will cost:

• £5 - Subscribed Sports Forum member
• £15 - Club whose Governing Body is a subscribed Sports Forum member
• £20 - Any other